Rugby-shirt development combines visual identity with construction choices that should match the intended level and use. A reference image is useful, but a structured brief is more reliable.
State the competition context
Identify whether the shirt is for match, training, academy or supporter use. Confirm any buyer-provided competition or marking requirements.
- Match or training
- Age group
- Playing level
- Buyer-provided requirements
Describe the construction
Mark the preferred collar, sleeve and panel direction. Construction must be confirmed with the selected material and intended fit.
- Collar direction
- Sleeve length
- Panel layout
- Hem and side details
Control branding and numbering
Provide crest, sponsor and number files with clear positions. Check how artwork crosses panels and seams.
- Crest location
- Sponsor positions
- Back number
- Player name if required
Review fit and consistency
Approve the size chart, sample fit and colour references together. Keep one signed-off reference for repeat orders.
- Size chart
- Fit sample
- Colour approval
- Reorder reference
Turn the checklist into your brief.
Send the product, expected quantity, artwork and delivery market. The Strive Sports team will confirm what is possible for your specific programme.








